| Title | Office of the Future |
| Agency | Mower |
| Campaign | Office of the Future |
| Advertiser | Welch Allyn |
| Brand | Welch Allyn |
| Posted | February 2004 |
| Product | Office of the Future |
| Business Sector | Medical Equipment |
| Story | In traditional medical care, patient data is captured in memory, handwritten notes or transcripts. Welch Allyns vision integrates digital devices into the workflow to increase productivity and optimize patient care. EMA worked with the company to establish and publicize an R&D consortium that would create the "Office of the Future." |
| Philosophy | Welch Allyn took the lead and, working with EMA, brought manufacturers together in an R&D consortium. A strong public relations effort by EMA helped create a dialogue among Welch Allyn, its peer firms and the medical community. Recruitment letters, speaking engagements, interviews, article placements, a prototype office, collateral and news releases built credibility and buzz. In the first year alone, 25 key HMO contacts, six prominent pilot programs and over 100 new construction projects were generated. The Office of the Future played a critical role in conveying Welch Allyns commitment to making physician practices more efficient, effective and personal. |
| Problem | How could Welch Allyn determine the validity of its vision? By creating a new business? If not, how could they create enough critical mass to launch the concept? How could they unify disparate manufacturers and establish open standards to enable the vision and ensure wider success of new products? |
| Media Type | Image Management |
| Market | United States |
| Account Director | Chris Steenstra |
| Creative Director | Kevin Tripodi |
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