Khalid Mahdi
Account Director at J. Walter Thompson MEA
Beirut, Lebanon
Title'Zain and the Stars' Instabook
Agency
Campaign 'Zain and the Stars' Instabook
Advertiser J. Walter Thompson Kuwait
Brand Zain Kuwait
Date of First Broadcast/Publication 2015 / 10
Story J. Walter Thompson Kuwait has created a first-of-its-kind experience for children, the InstaBook. By repurposing Instagram for its client, Zain Kuwait, the team has changed the simple image format into a wonderful 156-picture storybook in Arabic for children. This memorable Arabic InstaBook, ‘Zain and the Stars’, means parents can easily be the heroes of any bored moment because the magic of story time can now take place on their mobile phones wherever they are. In choosing social media as the dynamic platform for this concept, the initiative marries the time-honored tradition of storytelling with the digital world that young children are born into today. Twelve more beautiful Arabic InstaBooks are scheduled to follow. 
Media Type Social Media
Executive Creative Director
Creative Director
Associate Creative Director
Art Director
Copywriter
Account Director

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