PROMO Magazine’s PRO Awards recognize outstanding promotion marketing campaigns from the United States in 17 categories. Now in their 10th year, the PRO Awards are the Gold Standard of recognition for those who measure themselves against the industry’s best and brightest promotion marketers. A Promotion Campaign is defined as a strategic and tactical marketing plan and execution using the full mix of business and consumer communications designed to influence behavior in a way that builds sales and reinforces brand image.
Competition is open to promotion, advertising, and direct marketing agencies, consultancies, client companies or other third parties involved in the development of a promotion. Promotions must have run between March 1, 1999 and April 30, 2000.