| Title | The Fly |
| Agency | Try Reklamebyrå |
| Campaign | The Fly |
| Advertiser | Dagsavisen |
| Brand | Dagsavisen |
| Posted | December 1999 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Story | Couple on subway, man reads a large newspaper. Fly settles on woman'head. Husband swats fly with newspapper. Woman is knocked out and her husband tries to wake her. Pay off: Is your newspaper too heavy? Dagsavisen -both heavy & lignt. |
| Media Type | Television |
| Market | Norway |
| Copywriter | Kjetil Try |
| Art Director | Einar Fjøsne |
| Director | Jan Wiig |
| Production Company | Paradox |
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