| Title | Building Twist |
| Agency | Wieden + Kennedy |
| Campaign | Building Twist |
| Advertiser | Nike |
| Brand | Nike Free |
| Date of First Broadcast/Publication | 2012 / 5 |
| Business Sector | Sneakers / Athletic Footwear |
| Philosophy | The new NIKE FREE is designed to bring supernatural strength to those who use them. Nike brought this supernatural strength to the famous Red Brick Warehouse in Yokohama, Japan, through an interactive 3D-projection mapping experience. To communicate the campaign concept of supernatural flexibility, Nike wanted to use the NIKE FREE to challenge and bend a famously inflexible object like the iconic all brick warehouse. See what happened on April 20th at Nike's surprise, one-night only event. |
| Media Type | Web Film |
| Creative Director | Caleb Jensen |
| Associate Creative Director | Naoki Ga |
| Copywriter | Andrew Miller |
| Agency Producer | Kohei Adachi |
| Executive Creative Director | Tota Hasegawa |
| Production Company | Taiyo Kikaku Co. |
| Director | Eiji Tanigawa |
| Special Effects / VFX | Rhrizomatiks |
More Work
SEE ALLRUN Fwd
- BRAND:
- Nike+
- AGENCY:
- Wieden + Kennedy
Revolution
- BRAND:
- Nike+
- AGENCY:
- Wieden + Kennedy