| Title | Life of Go |
| Agency | Energy BBDO |
| Campaign | Off You Go |
| Advertiser | The Quaker Oats Company |
| Brand | Quaker |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Breakfast Cereals |
| Story | Quaker has just debuted an all-new brand platform called Off You Go. The platform, which launches this week, centers on the idea that every day is a new opportunity and demonstrates how Quaker helps provide the ideal morning start so families are prepared for the day ahead. Off You Go refers to both the everyday and the monumental moments in our life. This campaign shows how Quaker is there to help moms feel good about the breakfast they serve to send their families off. The campaignl aunch spot, “Life of Go,” portrays the life of one woman from childhood through present day, showing how good starts to her mornings have helped prepare her for a lifetime of ‘off you go’ moments – from the first day of kindergarten, off to college, starting a new job and then becoming a mom herself. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Suzanne Michaels |
| Copywriter | Caroline Reed |
| Art Director | Erynn Mattera |
| Head of Integrated Production | Rowley Samuel |
| Executive Producer | John Pratt |
| Producer | Vanessa Luhr |
| Music Producer | Daniel Kuypers |
| Chief Strategy Officer | Larry Gies |
| Planning Supervisor | Elizabeth Brown |
| Client Services Director | Anna Bleers |
| Account Director | Betsy Kvam |
| Account Supervisor | Matt Doscher |
| Assistant Account Executive | Brett Peters |
| Production Company | über content |
| Director | Cole Webley |
| Executive Producer | Preston Lee |
| Producer | Chris Cho |
| Editing Company | Whitehouse Post |
| Editor | Paul La Calandra |
| Assistant Editor | Alfred Cisneros |
| Executive Producer | Kristin Branstetter |
| Producer | Jojo Scheerer |
| VFX Company | The Mill Chicago |
| VFX Supervisor/Lead Flame Artist | Gavin Camp |
| Flame Artist | Udesh Chetty |
| Flame Assist | Jonathan Freeman |
| Designer | Adrian Nevarro |
| Head of Production | Andrew Sommerville |
| Producer | Erica Hilbert |
| Mix | STIR Post |
| Sound Designer/Mixer | Matt Holmes |
| Executive Producer | David Kaplan |
| Executive Producer | Mindy Verson |
| Music Composer | The Music Playground |
| Artist | Daydreamer |
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