Nando's South Africa - "Diversity"

Black River FC

Black River FC Johannesburg, South Africa

10569

Title	Diversity
Agency	Black River FC
Campaign	Diversity (2012)
Advertiser	Nando's
Brand	Nando's South Africa
Date of First Broadcast/Publication	2012 / 6
Product	New Meals - Winter 2012
Business Sector	Restaurants & Fast Food
Story	For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations.
Media Type	Newspaper
Agency Submission Contact	Susannah Fox
Traffic Director	Tessa Thomson
Strategic Planner	Spike Kunene
Strategic Planner	Gia Callinicos
Account Director	Charlotte Pettifer
Copywriter	Oarabile Mahole
Copywriter	Verona Singh
Art Director	Kursten Meyer
Assistant Agency Producer	Farah Saloojee
Agency Producer	Laura Broccardo
Creative Director	Vanessa Gibson
Executive Creative Director	Ahmed Tilly