| Title | Mugs |
| Agency | Roose & Partners |
| Campaign | Mugs |
| Advertiser | Nestlé Rowntree |
| Brand | Pretzel Flipz |
| Posted | March 2000 |
| Product | Nestlé Rowntree |
| Business Sector | Food |
| Tagline | Youll Like Them But You Wont Know Why |
| Story | PRETZEL FLIPZ: AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll like them but you wont know why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Nick Fordham |
| Copywriter | Neil Chappell |
| Art Director | Phil Gooch |
| Agency Producer | Jessica Ferguson |
| Director | Mitchell Walker |
| Director of Photography (DOP) | Benedict Campbell |
| Actor / Celebrity | Kyra Williams |
| Music | Clarence Henry |
| Production Company | Macleond & Partners |