| Title | Aji |
| Agency | M&C Saatchi New Zealand |
| Campaign | Aji |
| Advertiser | New Zealand Police Recruitment |
| Brand | New Zealand Police |
| Date of First Broadcast/Publication | 2012 / 11 |
| Business Sector | State Employment, Forces & Police Recruitment |
| Tagline | You too can do something extraordinary. Become a cop. |
| Story | On the walls of the Kingsland Train Station in Auckland are a pair of stencils depicting the heroic act of Constable Aji Basra running to pull an intoxicated man from the tracks. The extremely drunk man had become disoriented and decided to have a lie down, on the train tracks. Realising the potential for danger, Aji leapt onto the tracks and dragged the man to safety. |
| Media Type | |
| More Information | http://www.newcops.co.nz/ |
| Executive Creative Director | Dave King |
| Art Director | James Bowman |
| Copywriter | Dave King |
| Copywriter | Nicci Doak |
| Agency Producer | Nick Barnes |
| Studio | Sean Collier |
| Photographer | Nick Barnes |
| Illustrator | Otis Frizzell |
| Illustrator | Cut Collective |
| Account Executive | Christina Mossaidis |
| Account Executive | Lacey Swanepoel |
| Client Supervisor | Campbell Moore |