| Title | Misunderstood |
| Agency | TBWA\Media Arts Lab |
| Campaign | iPhone 5 |
| Advertiser | Apple |
| Brand | Apple |
| Posted | December 2013 |
| Product | iPhone 5 |
| Business Sector | Mobile Telephones & tablets |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Park Pictures |
| Director | Lance Acord |
| Creative Team | Duncan Milner |
| Creative Director | Eric Grunbaum |
| Agency Producer | Laura Keseric |
| Producer | Jacky Kelman Bisbee |
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