Title | The Walk |
Agency | BBDO New York |
Campaign | #FeedTheGood |
Advertiser | Mars, Inc. |
Brand | Pedigree |
Date of First Broadcast/Publication | 2015 / 5 |
Business Sector | Pet Food, Pet Care Products & Services |
Story | Can dogs teach us to be better people? Pedigree believes they can. This new commercial presents two different people - a curmudgeonly older man and a contemporary teen - walking in a neighborhood, making assumptions about one another, which are eventually softened by the presence of their dogs, who see no color, age or differences, only the good in each individual. |
Media Type | Web Film |
Length | |
Post Production | CarbonVFX (California) |
Audio Post Production | Sound Lounge |
Executive Creative Director | Greg Ketchum |
Executive Creative Director | Tom Godici |
Creative Director | Greg Gerstner |
Creative Director | Andy Blood |
Associate Creative Director | Banks Noel |
Art Director | Scott Kelly |
Copywriter | Ben Polkinghorne |
Chief Creative Officer, Worldwide | David Lubars |
Production Company | Park Pictures |
Director | Lance Acord |
Executive Producer | Jackie Kelman-Bisbee |
Executive Producer | Dinah Rodriguez |
Head of Production | Anne Bobroff |
EP / Producer | Caroline Kousidonis |
Editing Company | Whitehouse Post |
Editor | Russell Icke |
Assistant Editor | James Donahue |
Executive Producer | Lauren Hertzberg |
Producer | Alejandra Alarcon |
Colorist | Ben Gibbs |
Flame Artist | Matt Reilly |
Executive Producer | Joe Scaglione |
Producer | Bree Bracket |
Music | Barking Owl |
Mixer & Sound Designer | Tom Jurcarone |