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Some people are born to this business, Larry is one of them. His father coined the immortal words: "It's not creative unless it sells." Now that's an advertising pedigree. And it goes a long way to explain Larry's disciplined approach to his writing craft. His craft was honed first at Dancer Fitzgerald Sample, but he made a name for himself at the renowned Scali McCabeSloves agency, where he spent 10+ years partnered with Dean Stefanides. (They did a two-month stint at Chiat-Day in 1989but they quickly returned to their Scali roots). Dean and Larry did award-winning work on accounts that include: Volvo, Mercedes-Benz, Perdue, Castrol, JamesRiver Corporation, Continental Airlines, to name a few. Edit