AdForum Talent Profiles are currently in beta, let us know if you see anything wrong in this profile.
Some people are born to this business, Larry is one of them. His father coined the immortal words: "It's not creative unless it sells." Now that's an advertising pedigree. And it goes a long way to explain Larry's disciplined approach to his writing craft. His craft was honed first at Dancer Fitzgerald Sample, but he made a name for himself at the renowned Scali McCabeSloves agency, where he spent 10+ years partnered with Dean Stefanides. (They did a two-month stint at Chiat-Day in 1989but they quickly returned to their Scali roots). Dean and Larry did award-winning work on accounts that include: Volvo, Mercedes-Benz, Perdue, Castrol, JamesRiver Corporation, Continental Airlines, to name a few. Edit