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Around the agency, he is called "the man." He communicates with a word where most use a sentence. A sentence, where most use a paragraph. He is a champion of the idea, of the word, like few people you will ever meet. He was a creative director at 23. If he ever writes you a note, or an e-mail, you'll learn something about writing they don't teach in schools. As for the specifics, he graduated from the University of Missouri School of Journalism in 1959. His first agency experience was at Stern, Walters & Simmons in Chicago, writing about STP, Sears, Dr. Scholl's and Colgate. Then, in 1976, he moved to Needham Harper & Steers as a senior VP, Group Creative Director to work on McDonald's, Dial soap, Wrigley's gum and Anheuser-Busch. In 1981, Larry was promoted to Executive Vice President, Director of Creative Services, and was asked to join Gerry Rubin in Needham's Los Angeles office. This partnership ultimately led to the founding of an independent RPA in 1986, and to his being elected, with Gerry, as Co-Leader of the Year by the WSAAA in 1990. He and Gerry were honored once more in 2002 by the LAAAA with the Lifetime of Leadership award.Edit
RPA is driven by a clear purpose – to unlevel the playing field. Our job isn’t just to create ads, but to create competitive advantages.
For our clients, this purpose helps align our goals and sets the bar high for creative, strategic and media ideas that are truly motivating and worthy of attention.
RPA is an independent advertising agency of over 500 creative entrepreneurs, headquartered in Santa Monica, CA. We pride ourselves on offering every resource a sophisticated marketer needs to compete in today’s highly fragmented world – all under one roof, working together toward the same goals.