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Worked As
  • Creative Director
  • Executive Creative Director
  • Creative Group Head
Business Sectors
  • Cars
  • Four Wheel Drive, SUV(Sports Utility Vehicle)
  • Automotive
  • TV/Radio Programs & Stations
  • Compact & Small Cars
  • Trucks, Pick-Up Trucks
  • TV, Hi-Fi, Video, Personal Stereo & Accessories
  • Midsize Cars
  • Restaurants & Fast Food
  • Food
  • Clothing
  • Consumer Electronics & Audio-Visual
  • Insurance
  • 2004 Cannes Lions International Festival of Creativity Shortlist
  • 2004 International ANDY Awards Bronze
  • 2003 International Automotive Advertising Awards (IAAA) Silver (3)
  • 2001 International Automotive Advertising Awards (IAAA) Bronze (6)
  • 2001 International Automotive Advertising Awards (IAAA) Silver (3)
  • 2000 International Automotive Advertising Awards (IAAA) Bronze (3)
  • 2000 International Automotive Advertising Awards (IAAA) Silver

Larry Postaer

Co-Chair at RPA
United States


Around the agency, he is called "the man." He communicates with a word where most use a sentence. A sentence, where most use a paragraph. He is a champion of the idea, of the word, like few people you will ever meet. He was a creative director at 23. If he ever writes you a note, or an e-mail, you'll learn something about writing they don't teach in schools. As for the specifics, he graduated from the University of Missouri School of Journalism in 1959. His first agency experience was at Stern, Walters & Simmons in Chicago, writing about STP, Sears, Dr. Scholl's and Colgate. Then, in 1976, he moved to Needham Harper & Steers as a senior VP, Group Creative Director to work on McDonald's, Dial soap, Wrigley's gum and Anheuser-Busch. In 1981, Larry was promoted to Executive Vice President, Director of Creative Services, and was asked to join Gerry Rubin in Needham's Los Angeles office. This partnership ultimately led to the founding of an independent RPA in 1986, and to his being elected, with Gerry, as Co-Leader of the Year by the WSAAA in 1990. He and Gerry were honored once more in 2002 by the LAAAA with the Lifetime of Leadership award.



Santa Monica , United States
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