| Title | Awards |
| Agency | GSD&M |
| Campaign | What Starts Here Changes the World |
| Advertiser | University of Texas |
| Brand | University of Texas |
| Date of First Broadcast/Publication | 2011 / 8 |
| Business Sector | Colleges, Universities & Education Centers |
| Tagline | What Starts Here Changes the World |
| Philosophy | To celebrate its students, alumni and fans, the University of Texas rolled out five spots as an extension of the “What Starts Here Changes the World” campaign on August 26 with the launch of the new Longhorn Network. Created by a UT Austin team, GSD&M, and animation by Klip Collective, the new work features anthemic images of selected Alumni across various industries that have gone on to do amazing, game-changing things. Using 3-D projection, notables like Walter Cronkite, Lady Bird Johnson and Ricky Williams are shown in an illuminated light show on the University of TexasTower. |
| Media Type | Television |
| Strategic Planner | David Matathia |
| Account Manager | Sara Scott |
| Account Supervisor | Kristin Davis |
| Account Director | Jeff Orth |
| Editor | Jay Nelson |
| Director | Ricardo Rivera |
| Head of Production | Philip Erney |
| Executive Producer | Michelle Barbieri |
| Producer | Laura Busino |
| Copywriter | Michael Page |
| Art Director | Judd Oberly |
| Group Creative Director | Bryan Pudder |
| Group Creative Director | Clay Hudson |
| Music | Tequila Mockingbird |
| Production | KLIP Collective |
| Creative / Art Direction | GSD&M |
| Creative / Art Direction | UT Austin |
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