Surfrider Foundation - "The sandal"

VML

VML Levallois-Perret, France

12479

Title	The sandal
Title (original language)	La Sandale
Agency	VML
Campaign	Surfrider. The Sandal
Advertiser	Surfrider Foundation
Brand	Surfrider Foundation
Posted	January 2004
Product (original language)	Assoc. pour la défense de la mer et de la côte
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	If only the sea could defend itself.
Tagline (original language)	Si seulement la mer pouvait se défendre.
Story	A jogger runs on a beach. He finds a sandal and throws it into the sea. As a response, the sea throws him everything it contains.
Story (original language)	Un joggeur court sur une plage. Il trouve une sandale et la lance à la mer. En réponse, la mer lui lance à son tour tout ce qu'elle a à portée de main.
Problem	Make the association know and enlist new members.
Problem (original language)	Faire connaître l'association et recruter de nouveaux adhérents.
Media Type	Television
Length	30 seconds
Market	France
Production Company	Can / PH
Creative Director	Hervé Riffault
Copywriter	Loïc Froger
Art Director	Bernard Lebas
Production Company Producer	Jérôme Ruki
Account Supervisor	Paul Macheret
Advertiser's Supervisor	Gilles Asenjo
Advertiser's Supervisor	Nathalie Sauzeau
Agency Producer	Julie Mathiot
Director	Emmanuel Bellegarde
Agency Producer	Anne Boucher
Art Director	Bernard Lebas
Director	Lee Schulman
Advertising Manager	Stéphane Latxague
Account Director	Laurent Vicariot