| Title | Baby Ear |
| Agency | McCann Manchester |
| Campaign | Baby Ear |
| Advertiser | The Baby Care Helpline |
| Brand | The Baby Care Helpline |
| Posted | May 2007 |
| Product | Telephone help service |
| Business Sector | Consumer & Public Services |
| Story | The Baby Care Advice Line provides both new and expectant parents with advice at a time when there are so many questions. Why is she crying? What is that rash? Why doesn't he sleep properly? Am I worrying too much? |
| Philosophy | Dramatise this service in a way that is both simple and impactful and makes use of a powerful visual observation. |
| Media Type | |
| Market | United Kingdom |
| Copywriter | Sean Callaghan |
| Photo Retouching | Lee Carter |
| Art Director | Warren Gaskell |
| Creative Director | Dave Price |