Leon Sverdlin
Creative Director at Mark/BBDO
Prague, Czech Republic
TitleHands
Agency
Campaign The Hands - Indulona
Advertiser Zentiva
Brand Indulona
PostedJanuary 2014
Product Hand Care
Business Sector Cosmetics, Beauty Products & Perfumes
Tagline We all need some care
Story "Neglected" female hands are wandering through the city streets, ecposed to the polution, weather, and other elements.
Philosophy Emotional spot showing female hands in desperate search of someone who would take care of them.
Problem Women usually take extreme care about their face, but forget the hands
Result Successful product launch with positive reactions from the consumers. No sales data is available yet.
Media Type Television
Length
Market Czech Republic
Agency Producer
Director of Photography (DOP)
Account Director
Advertising Manager
Director
Music
Copywriter
Creative Director
Art Director
Creative Director
Photographer
Art Director
Copywriter
Producer
Production Company

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