| Title | Soflens One Day |
| Agency | FCB Paris |
| Campaign | Soflens One Day |
| Advertiser | Bausch & Lomb Incorporated |
| Brand | Soflens |
| Date of First Broadcast/Publication | 1999 / 5 |
| Product | Contact lenses |
| Business Sector | Prescription Eyewear |
| Tagline | Soflens One Day by Bausch & Lomb they change the way you look |
| Story | A girl and a boy are in a car and the girl wears glasses and the boy says "you have beautiful glasses". The girl says: "Thank you". The TV Spots rewinds and the same scene begins but the girl wears contact lenses. The boy says: "you have beautiful eyes". |
| Media Type | Television |
| Length | |
| Market | France, United Kingdom, Italy |
| Production Company | Première Heure |
| Creative Director | Eric Allouche |
| Copywriter | Eric Allouche |
| Art Director | François Lesaint |
| Director of Photography (DOP) | Les Guzman |
| Music | M.Y Kochman |
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