Title | Global Warming |
Agency | Grey United |
Campaign | Global Warming |
Advertiser | Legambiente |
Brand | Legambiente |
Date of First Broadcast/Publication | 2007 / 12 |
Business Sector | Environmental & Animal Issues |
Tagline | Face the problem before it's too late |
Story | The ad focuses on the importance of being aware of the extension and haste of the problem, aiming to make everybody feel responsible of a choice: to act or to let it be. |
Philosophy | The answer is done: the will of not to see has consequences for everybody and they are closer than we can imagine. |
Problem | Legambiente is an association of citizens that acts for the environmental protection and for the human health, the natural resources and the historical cultural patrimony. This campaign rises from a project of sensitization on Global Warming effects. |
Media Type | Poster |
Market | Italy |
Art Director | Letizia Bozzolini |
Copywriter | Marco Carucci |
Executive Creative Director | francesco emiliani |
Art Director | Andrea Salvaneschi |
Copywriter | Livia Cappelletti |