Letizia Bozzolini
Executive Creative Director at Grey United
Milano, Italy
TitleGlobal Warming
Agency
Campaign Global Warming
Advertiser Legambiente
Brand Legambiente
Date of First Broadcast/Publication 2007 / 12
Business Sector Environmental & Animal Issues
Tagline Face the problem before it's too late
Story The ad focuses on the importance of being aware of the extension and haste of the problem, aiming to make everybody feel responsible of a choice: to act or to let it be.
Philosophy The answer is done: the will of not to see has consequences for everybody and they are closer than we can imagine.
Problem Legambiente is an association of citizens that acts for the environmental protection and for the human health, the natural resources and the historical cultural patrimony.
This campaign rises from a project of sensitization on Global Warming effects.
Media Type Poster
Market Italy
Art Director
Copywriter
Executive Creative Director
Art Director
Copywriter

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