UNICEF - "Invisible Children"

Naked Communications

Naked Communications New York, United States

9231

This ad is part of the ACT Responsible Collection

Brand: UNICEF
Country: United States

Advertiser: UNICEF

Title	Invisible Children
Agency	Naked Communications
Campaign	Invisible Children
Advertiser	UNICEF
Brand	UNICEF
Date of First Broadcast/Publication	2013 / 7
Business Sector	Charities, Foundations, Volunteers
Tagline	Make the invisible- visible.
Story	The End Violence Against Children initiative urges people around the world to recognize violence against children and join global, national or local movements to focus collective action on ending it. Every day, out of the spotlight, children are subjected to appalling cruelty and abuse. It happens all over the globe, in every setting—public and private, urban and rural, industrialized and developing, rich and poor. In this video, Liam Neeson discusses this silent crisis and encourages everyone to become more aware and involved. UNICEF believes that every child deserves to be safe and works throughout the world to protect girls and boys from abuse and exploitation. #ENDviolence is UNICEF's new multi-year global initiative to generate momentum in preventing and responding to violence against children. To donate or learn more, please visit http:www.unicefusa.org. Also a microsite, unicefusa.org/endviolence, and a social media guide outlines ways for children, parents and communities to take action, such as getting informed and involved, organizing events and public discussion forums, supporting child victims of violence and working with global and local UNICEF partners. UNICEF’s Stamp It Out photo contest on Instagram calls for contributors to post their images with the #EndViolence hashtag.
Media Type	Television
Length	60 seconds
CEO	Carla Serrano
Managing Partner	Steven Panariello
Strategist	Robyn Fukomoto
Production Company	Brand New School
Director	Jonathan Notaro
Executive Producer	Devin Brook
Post Production	Brand New School
Flame Artist	Mark French
Flame Artist	Greg Cutler
Editor	Michael Hoermann
Resolve Colorist	Matthew Schwab
Designer	Matthew Lee
3D Graphics	Russ Wootton
Senior Producer	Samantha Proctor
Actor / Celebrity	Liam Neeson