| Title | Bathtub |
| Agency | Futatsu Industries |
| Campaign | Mammone |
| Advertiser | Obos |
| Brand | Obos |
| Date of First Broadcast/Publication | 2012 / 6 |
| Business Sector | Real Estate |
| Story | The new OBOS campaign took inspiration from Italy and "Mammones", grown up men who prefer to live with their parents. This is an alien concept in Norway and thus a great contrast to the freedom offered to you by OBOS, where you as a member are given priority when bidding for one of OBOS' 80.000 apartments and houses across Norway. |
| Philosophy | Obos offers unique advantages in the real estate market, with more than 80.000 houses to sold in priority to members. |
| Problem | Get more members. Get exisiting members to stay. |
| Result | New memberships are up based on this campaign. |
| Media Type | Television & Cinema |
| Advertising Manager | Kjetil Framstad |
| Director of Photography (DOP) | Laust T. Moerck |
| Director | Kaper Wedendahl |
| Art Director | Nina Cecilie Loftum |
| Copywriter | Lina Nordland |
| Chief Creative Officer | Aris Theophilakis |
More Work
SEE ALLThe Fight
- BRAND:
- Obos
- AGENCY:
- Futatsu Industries
Hands above...
- BRAND:
- Obos
- AGENCY:
- Futatsu Industries