Lotto - "Alibi"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, New Zealand

17910

Title	Alibi
Agency	DDB Group Aotearoa
Campaign	It Pays To Push Your Luck
Advertiser	New Zealand Lotteries Commission
Brand	Lotto
Date of First Broadcast/Publication	2012 / 6
Product	Instant Kiwi
Business Sector	Lottery & Gambling
Tagline	It pays to push your luck
Story	For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwis' lives. And the new 'It pays to push your luck' campaign is no different. Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way. Starring stand-up comedian Jesse Griffin and directed by The Sweet Shop's Stuart McDonald (Director of Summer Heights High), the campaign is made up of 21 pieces of unique content that will be released online and broadcast on network television. This scenario entitled 'Garage Sale', saw Jesse trying to flog superhero undies, mismatched skates and even air guitars. But in this spot we see him selling pre-paid alibis.
Media Type	Television
Producer	Ben Dailey
Production Company	The Sweet Shop
Director	Stuart McDonald
Producer	Jane Mill
Executive Producer	Judy Thompson
Copywriter	Jonathan McMahon
Art Director	Lisa Fedyszyn
Creative Director	Steve Kane
Executive Creative Director	Andy Fackrell