Dove - " #OneBeautifulThought"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

13320

Title	#OneBeautifulThought
Agency	Ogilvy Paris
Campaign	Dove #OneBeautifulThought 2'20
Advertiser	Unilever
Brand	Dove
Date of First Broadcast/Publication	2015 / 3
Business Sector	Cosmetics, Beauty Products & Perfumes
Story	For its latest revealing beauty stunt, Dove took the negative inner thoughts from various real French women and imagined how they would sound if people said them out loud to someone else.
Philosophy	The brand asked the women to write down their self-loathing self-talk about their own looks in a journal, and then hired two actresses to say them out loud to each other in a public environment, with the original women looking on. Even the actresses balk at some of the comments, which only serves to underline the point more: if we treated others the way we treat ourselves, we'd be the worst kind of bully.
Media Type	Television
Length	140 seconds
Executive Creative Director	Baptiste Clinet
Creative Director	Juana O'Gorman
Creative Director	Beatrice Lassailly
Creative Director	Florian Bodet
Senior Copywriter	Maureen Mccabe
Senior Art Director	Lisa Mcleod
Planning	Pauline Desforges
Planning	John Stuart
Planning	Laura Borot
Planning	Rui Ferreira
Producer	Coralie Cupillard
Production Company	Henry de Czar - Paris
Director	Pierre Edelmann
Music	Apollo
Agency supervisor	Maria Gloria Moya
Agency Supervisor	Stéphane Orhan
Agency supervisor	Laurent Chauffeteau
Agency supervisor	Nadia Lasfar