| Title | Rancher for a Day |
| Agency | Tribal Toronto |
| Campaign | Our Food. Your Questions. |
| Advertiser | McDonald's |
| Brand | McDonald's Canada |
| Date of First Broadcast/Publication | 2012 / 10 |
| Business Sector | Restaurants & Fast Food |
| Story | For years, McDonald’s has struggled with negative consumer perceptions about their food. To address the food myths and mis-information out there, we’re engaging Canadians in a fully transparent and open conversation with answers to all their McDonald’s food questions – even the tough ones. Canadians can ask any questions on the website yourquestions.mcdonalds.ca and from there, a response team answers in the form of text, images and videos shot on-the-fly to every single question. |
| Media Type | Web Film |
| Sound Design Company | RNW |
| Editor | School |
| Post Production | School |
| Line Producer | Liz Dussault |
| Director | Torey Kohara |
| Director | John Weyman |
| Production Company | Family Style |
| Account Director | Miles Savage |
| Agency Producer | Melanie Lambertsen |
| Art Director | Benson Ngo |
| Copywriter | Ryan Lawrence |
| Creative Director | Louis-Philippe Tremblay |