| Title | Rugby |
| Agency | MullenLowe South Africa |
| Campaign | Rugby |
| Advertiser | Industry Association for Responsible Alcohol Use |
| Brand | ARA |
| Posted | November 2009 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Who says one more drink won't hurt? Be responsible |
| Media Type | Television & Cinema |
| Market | South Africa |
| Production Company | Velocity Films |
| Director | Anton Visser |
| Account Manager | Lizanne Peters |
| Executive Creative Director | Kirk Gainsford |
| Creative Director | Kirk Gainsford |
| Art Director | Cameron Watson |
| Copywriter | Simon Lotze |
| Agency Producer | Ali Coetzee |
| Producer | Prenneven Govender |
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