TEDx Sydney - "First Taste"

Saatchi & Saatchi

Saatchi & Saatchi Sydney, Australia

11717

Title	First Taste
Agency	Saatchi & Saatchi
Campaign	First Taste
Advertiser	TED
Brand	TEDx Sydney
Date of First Broadcast/Publication	2013
Business Sector	Trade Shows, Events & Festivals
Story	In what has rapidly become one of the most endearing moments of TEDx Sydney 2013, a charming short film by Saatchi & Saatchi Sydney and Heckler, The First Taste, has stolen the hearts and palates of the event attendees as well as a wider digital audience. Designed as an interstitial mind cleanser, a conference sorbet if you will, the two and a half minute film, one of several deployed during the program, depicts a group of young children tasting for the first time an unusual food – gherkins, Vegemite, anchovies etc. The film has already gained international media attention, and been featured on Good Morning America and ABC News.
Media Type	Television
Length	157 seconds
Director	Matt Gilmour
Creative Director	Matt Gilmour
Executive Producer	Will Alexander
Executive Creative Director	Damon Stapleton
Agency Producer	Llew Griffiths
Production Company Producer	Bonnie Law
Director of Photography (DOP)	Hugh Miller
Editor	Andrew Holmes
Colorist	Ben Eagleton
Production Manager	Louisa Eagleton
Line Producer	Harry Milas
Cameraman	Simon Wellink