| Title | Bullet |
| Agency | Deutsch |
| Campaign | Bullet |
| Advertiser | Sony Corporation of America |
| Brand | Sony Playstation |
| Date of First Broadcast/Publication | 2009 / 2 |
| Product | Killzone 2 |
| Business Sector | Video Games/Consoles |
| Tagline | War. Perfected. |
| Story | The commercial for Playstations Killzone 2, launching February 25th, is completely true to the game, since it is the game. It is the first ever fully interactive counterpart on PSN: a full 3D version of the spot in which players can navigate their way through the commercial. Immersive advertising as gameplay or gameplay as advertising? And what does this mean for the future of engagement? The commercial, created by Deutsch LA, Guerilla Games and Zoic Studios will revolutionize the way audiences view gaming advertising. |
| Media Type | Television |
| Length | |
| Soundtrack | Caiaphas |
| Chief Creative Officer | Eric Hirshberg |
| Group Creative Director | Michael Bryce |
| Group Creative Director | Jason Elm |
| SVP/Director of Integrated Production | Tom Dunlap |
| Copywriter | Jeff Candido |
| Copywriter | Brian Miller |
| Executive Agency Producer | Victoria Guenier |
| Agency Producer | Todd Krolczyk |
| Art Director | Bernie O'Dowd |
| Assistant Sound Engineer | Nick Bozzone |
| Production Company Producer | Erin Reilly |
| Media Director | Vonda LePage |
| Shoot Location | Guerilla Games |
| Audio Post Production | POP Sound |
| Music | CBMB |
| Music Company / Composer | Terrorbird |
| Game Developer | Guerilla Games |
| Development Director | Arjan Brussee |
| Art Director | Jan-Bart van Beek |
| Animation Director | Jan-Bart van Beek |
| Producer | Geert Donker |
| Lead Technical Artist | Paullus Bannink |
| Music Supervisor | Lauren Ross |
| Music Supervisor | Jessica Caragliano |
| Audio Engineer | Stephen Dixon |
| Production Company | Zoic Studios |
| Editing Company | Zoic Studios |
| Director | Loni Peristere |
| Pre-Viz Editor | Stewart Walks |
| Online/VFX Editor | Dmitri Gueer |
| Interactive | Chris Stevens |
| Online/Flame | Chris Stevens |
| CG Supervisor | Andy Wilkoff |
| Producer | Neil Ingram |
| Executive Producer | Aaron Sternlicht |
| SVP, Marketing & PlayStation Network | Peter Dille |
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