Title | The Bull |
Agency | 180LA |
Campaign | Adizero Rose 2 |
Advertiser | adidas |
Brand | adidas |
Date of First Broadcast/Publication | 2011 / 9 |
Product | adiZero Rose 2 |
Business Sector | Sneakers / Athletic Footwear |
Story | The spot opens with Derrick released from a gate as “The Bull” to a frenzied crowd in a bullfighting arena. After sizing up matador and picadors, Derrick drives into the bullring in his signature shoes using his speed, agility and strength to blow by and overpower opponents that represent his real on-court rivals. |
Media Type | Television |
Production Company | Imperial Woodpecker |
Copywriter | Dave Horton |
Music | Araab |
Creative Director | Gavin Milner |
Creative Director | Grant Holland |
Director | Stacy Wall |
Art Director | Matthew Woodhams-Roberts |
Head of Production | Peter Cline |
Producer | Natasha Wellesley |
Account Director | Chad Bettor |
Account Director | Jerico Cabaysa |
Account Manager | Paul Kinsella |
Director of Photography (DOP) | Joost van Gelder |
Executive Producer | Doug Halbert Halbert |
Producer | Mary Livingston |
Editing Company | Rock Paper Scissors |
Editor | Paul Watts |
Advertising Manager | Ryan Morlan |
Advertising Manager | Lorrin Pascoe |
Actor / Celebrity | Derrick Rose |