| Title | Rainy |
| Agency | Dentsu Jayme Syfu |
| Campaign | Project Runaway |
| Advertiser | Gabriela Philippines |
| Brand | Gabriela |
| Posted | February 2011 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | This season's collection. See howSee how poverty and corruption came into fashion. |
| Story | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> This ad campaign tries to condemn in a satirical fashion show the atrocities of the ex-Philippine President, Gloria Macapagal Arroyo. |
| Media Type | |
| Chief Creative Officer | Merlee Cruz Jayme |
| Executive Creative Director | Eugene Demata |
| Creative Director | Louie Sotto |
| Copywriter | Louie Sotto |
| Art Director | Herbert Hernandez |
| Art Director | Allan Montayre |
| Illustrator | Allan Montayre |
More Work
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- BRAND:
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- AGENCY:
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