Louisa Lewis
Agency Producer at Partizan London
London, United Kingdom
TitleTables You Need To Hear
Agency
Campaign Tables You Need To Hear
Advertiser Philips
Brand Philips
Date of First Broadcast/Publication 2013
Business Sector Consumer Electronics & Audio-Visual
Tagline You need to hear this table!
Philosophy “Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away. 
Media Type Branded Content
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Illustrator
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Creative Director
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