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Luis Gerard specialises in visual storytelling, whether they are comedy moments, thrillers or epic cinematic pieces.
Luis learnt all about directing in the projection room of his grandparents small movie theatre in Puerto Rico, where he was born and raised. Now Luis lives in LA and his reel reflects his very international life – travelling and shooting all over the world as a commercial director, working on award-winning projects for Euro RSCG, Saatchi & Saatchi, Lowe Worldwide, Young & Rubicam and a host of others.
He won countless awards internationally including Cannes, London International Festival, New York Film Festival, Clio Awards, the Gunn Report, and Shots Magazine.
Luis’ commercial clients include Ford, Sprint, Honda, Trident, Nissan, Suzuki, Ace and many more.