Title | Sofa |
Title (original language) | Sofá |
Agency | BBDO Portugal |
Campaign | Sofa |
Advertiser | Optimus |
Brand | Optimus |
Posted | December 2002 |
Product | Mobile Operator |
Product (original language) | Operador móvel |
Business Sector | Mobile Telephones & tablets |
Tagline | The World like this is Optimus |
Tagline (original language) | O mundo assim é Optimus |
Story | A couple, in their fourties, is sitting on opposite ends of a sofa, watching TV. She then grabs her mobile phone and sends a spicy sms message to him. He answers back and they start a sms conversation that gets hotter and hotter, until they get up and smoothly walk away. We then see that there are five children sitting on a sofa between them. |
Media Type | Television |
Length | |
Market | Portugal |
Soundtrack | Endlessly |
Creative Director | Diogo Anahory |
Copywriter | Diogo Anahory |
Creative Director | José Bontempo |
Art Director | José Bontempo |
Copywriter | Nuno Jerónimo |
Art Director | Rogério Serrasqueiro |
Director | João Pinto |
Production Company | Tangerina Azul |
Production Company Producer | Miguel Varela |
Production Company Producer | Sandra Sousa |
Agency Producer | Manuel Teixeira |
Advertiser's Supervisor | Sérgio Soares |
Account Supervisor | Ana Amorim |
Director of Photography (DOP) | Luis Branquinho |
Post Production | Ingreme |
Account Director | Luísa Cravo |
Agency Producer | Alexandra Francisco |
Audio Post Production | Indigo |
Music | Mercury Rev |