Mads Astrup Rønning
Producer at Acne
Paris, France
TitleTrusted by Geeks
Agency
Campaign Trusted by geeks since 1996
Advertiser Komplett
Brand Komplett
Date of First Broadcast/Publication 2011 / 11
Business Sector Consumer Electronics & Audio-Visual
Tagline Trusted by geeks since 1996
Story Scandinavian electronics retailer Komplett is launching their spanking new tagline ”Trusted by geeks since 1996” with a series of ads shot at their own office. The first ad in the series is called ”Revenge of the nerds” and tells the story of the company’s journey from a small garage in Norway to the fully automated robotic warehouse that they have today. It contains a lot of laughs. Geek laughs that is. 
Media Type Television
Creative Director
Art Director
Copywriter
Project Manager
Account Manager
Director
Producer

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