Abrinq Foundation - Save the children - "Imprisoned Children - B&W Dress"

lew'lara\TBWA

lew'lara\TBWA São Paulo, Brazil

11698

Title	Imprisoned Children - B&W Dress
Agency	lew'lara\TBWA
Campaign	Imprisoned Children
Advertiser	Save the Children
Brand	Abrinq Foundation - Save the children
Date of First Broadcast/Publication	2015 / 4
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Abrinq Foundation - Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos. Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign. The idea of the campaign is not to criticise the fashion world, but to make people realize that this crime is closer to the consumer than people think. The campaign still counts on the support of PR and the social networks, inviting instagram users to post images with the hashtag #dress4good , thus increasing the magnitude of the message,making more and more people aware about this serious problem.
Media Type	Newspaper
Chief Creative Officer	Manir Fadel
Executive Creative Director	Felipe Luchi
Art Director	Rodolfo Fernandes
Copywriter	Gabriel Sotero