| Title | Chappal |
| Agency | McCann Mumbai |
| Campaign | Chappal |
| Advertiser | Breakthrough Foundation |
| Brand | Breakthrough Foundation |
| Posted | June 2006 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | In India, lot of men is averse to condoms because it reduces pleasure, even though this attitude could put their partner to risk. The objective of the the ad was to reduce the spread of AIDs by lowering a man's resistance to condoms. To achieve this, the ad portrays a typical act of male insensitivity- the husband continues walking ahead, indifferent to the plight of his wife whose footwear has snapped. While this happens, the wife remembers all the other acts of her husband's insensitivity, which appears as a voiceover. Thus bringing a man face-to-face with his apathy towards his wife's welfare. |
| Media Type | Television & Cinema |
| Length | |
| Market | India |
| Copywriter | Prasoon Joshi |
| Art Director | Prasoon Joshi |
| Creative Director | Prasoon Joshi |
| Art Director | Raghu Bhat |
| Art Director | Manish Bhatt |
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