| Title | Fire & Ice |
| Agency | BETC Paris |
| Campaign | Instinct |
| Advertiser | Mondelez International |
| Brand | Carte Noire |
| Date of First Broadcast/Publication | 2013 / 6 |
| Product | Instinct |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | Just like ice extinguishes fire, a shower of cold water instantly stops the roasting process at the very precise moment to capture flavours and aroma at their best. This creates an exceptional wholebean instant coffee. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Copywriter | David Soussan |
| Art Director | Schoettl Marie-Eve |
| Creative Director | Manoelle Van der Vaeren |
| Production Company | Moonwalk |
| Director | Tarsem Singh "Tarsem" |
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