Marc-André Rioux
Montréal, Canada
TitleCenakovski
Agency
Campaign Cenakovski
Advertiser Théâtre du Nouveau Monde
Brand Théâtre du Nouveau Monde
PostedJuly 2011
Business Sector Cinemas & Theatres
Philosophy Being one of Montreal’s most anticipated events of the year, every year our key challenge is to create a wow factor and impress the audience as much as the evening itself will – with just a theme, a menu, and no budget. We believe in giving back to our cultural community in Montreal, and have involved suppliers to contribute to this event as well.
Problem Being one of Montreal’s most anticipated events of the year, every year our key challenge is to create a wow factor and impress the audience as much as the evening itself will – with just a theme, a menu, and no budget. We believe in giving back to our cultural community in Montreal, and have involved suppliers to contribute to this event as well.
Result Montreal’s well-established Théâtre du Nouveau-Monde hosts, once a year, a benefit event that consists of a thematic dinner theatre entitled Cena. Guests are seated on the stage and enjoy performances from the actors, making the evening a one-of-a-kind experience. A renowned guest chef develops a gastronomic menu for 500 people consistent with the year’s chosen theme – this year’s being Russian.
Media Type Packaging, Branding & Design
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Copywriter
Account Manager

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