Title | Tokyo Dancing Hotel (Film) |
Agency |
DDB Paris
|
Campaign |
Drink Positive
|
Advertiser |
Unilever
|
Brand |
Lipton Ice Tea
|
Date of First Broadcast/Publication |
2010 / 3
|
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks
|
Tagline | Lipton Ice Tea. Drink Positive |
Story | Jackman's character is looking tired and alone, until he takes a slip of Lipton Ice Tea and his mood is instantly transformed and uplifted. The actor skillfully dances through various rooms in a luxury hotel, with hotel staff and guests joining him and mirroring his energetic moves. |
Story (original language) | On retrouve Hugh Jackman à Tokyo, dans le lobby d'un grand hôtel plutôt ennuyeux, attendant certainement un rendez-vous qui n'arrive pas. Lassé, il ouvre une bouteille de Lipton Ice Tea et boit quelques gorgées. A cet instant, tout va changer. On se délecte alors de voir Hugh Jackman évoluer dans ce grand hôtel, enchaînant les pas de danse avec une incroyable aisance, distillant ainsi sa bonne humeur et communiquant sa positivité. C'est l'effet Lipton Ice Tea |
Media Type |
Television
|
Soundtrack | Funky Boogie remixed by Pilooski |
Production Company |
Partizan Paris
|
Actor / Celebrity |
Hugh Jackman
|
Executive Creative Director |
Nick Bell
|
Creative Director |
Pierrette Diaz
|
Creative Director |
Matthieu ELKAIM
|
Art Director |
Laurent Toth
|
Copywriter |
Marc Badinand
|
Account Supervisor |
Philippe Berthelot
|
Account Supervisor |
Marina Zuber
|
Advertiser's Supervisor |
Garth Woolley
|
Advertiser's Supervisor |
François Bazini
|
Director |
Michael Gracey
|
Post Production |
Mikros Image
|
Music |
John Ozila
|
Advertising Manager |
Jason Green
|