Marc Badinand
Creative Director at Isobar France
Paris, France
TitleTokyo Dancing Hotel (Film)
Agency
Campaign Drink Positive
Advertiser Unilever
Brand Lipton Ice Tea
Date of First Broadcast/Publication 2010 / 3
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Tagline Lipton Ice Tea. Drink Positive
Story Jackman's character is looking tired and alone, until he takes a slip of Lipton Ice Tea and his mood is instantly transformed and uplifted. The actor skillfully dances through various rooms in a luxury hotel, with hotel staff and guests joining him and mirroring his energetic moves.
Story (original language) On retrouve Hugh Jackman à Tokyo, dans le lobby d'un grand hôtel plutôt ennuyeux, attendant certainement un rendez-vous qui n'arrive pas. Lassé, il ouvre une bouteille de Lipton Ice Tea et boit quelques gorgées. A cet instant, tout va changer. On se délecte alors de voir Hugh Jackman évoluer dans ce grand hôtel, enchaînant les pas de danse avec une incroyable aisance, distillant ainsi sa bonne humeur et communiquant sa positivité. C'est l'effet Lipton Ice Tea
Media Type Television
Soundtrack Funky Boogie remixed by Pilooski
Production Company
Actor / Celebrity
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Director
Post Production
Music
Advertising Manager

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