Title | Big Picture |
Agency | Tugboat |
Campaign | Solution for you |
Advertiser | Fuji Xerox Co. |
Brand | Fuji Xerox |
Date of First Broadcast/Publication | 2012 / 11 |
Business Sector | Business Computers, Workstations & Servers |
Story | Communication: The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.This is one of the 3rd film series from the “Solution for you” campaign. |
Philosophy | “Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution. |
Problem | Background:This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.http://www.fujixerox.com/eng/ Fuji Xerox's service is to support corporation/people to enhance their business performance. |
Media Type | Television |
Director | KOSAI |
Creative Director | Taku Tada |
Executive Creative Director | Yasumichi Oka |
Production Company | Tohokushinsha Film Corporation |
Producer | Takashi Aso |
Producer | Marc Bedia |
Producer | Pere Cavanilas |
Producer | Hiroazu Hori |