Marc Lasko
Executive Producer at The Richards Group
Dallas, United States
TitleStorm
Agency
Campaign Citizen Soldiers
Advertiser Army National Guard
Brand National Guard
Date of First Broadcast/Publication 2011 / 8
Business Sector Government & Other Authorities
Tagline I remember the moment.
Philosophy Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. 
Problem Reenact a rescue of a family in the aftermath of a tornado. 
Result The spot was produced almost entirely practically. Original’s production crew created the image of a neighborhood devastated by storm by filling the scene with downed trees and power lines, an overturned bus, a wrecked boat and other debris. 
Media Type Television
Market United States
Editor
Post Production
Executive Producer
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Production Company
Agency Producer
Account Executive
Account Executive
Account Director
Associate Creative Director
Associate Creative Director
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