Title | Storm |
Agency |
LMO Advertising
|
Campaign |
Citizen Soldiers
|
Advertiser |
Army National Guard
|
Brand |
National Guard
|
Date of First Broadcast/Publication |
2011 / 8
|
Business Sector | Government & Other Authorities
|
Tagline | I remember the moment. |
Philosophy | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
Problem | Reenact a rescue of a family in the aftermath of a tornado. |
Result | The spot was produced almost entirely practically. Original’s production crew created the image of a neighborhood devastated by storm by filling the scene with downed trees and power lines, an overturned bus, a wrecked boat and other debris. |
Media Type |
Television
|
Market | United States |
Editor |
Jonathan Del Gatto
|
Post Production |
Foundation
|
Executive Producer |
Marc Lasko
|
Director |
Mikael Salomon
|
Production Company |
Original
|
Agency Producer |
Jack Noone
|
Account Executive |
Jordan Rix
|
Account Executive |
Mariam Djavadi
|
Account Director |
Jessica Boyle
|
Associate Creative Director |
Jeff Wright
|
Associate Creative Director |
Adam Chism
|
Creative Director |
Dave Marinaccio
|