| Title | Heads |
| Agency | Serviceplan Group |
| Campaign | Heads |
| Advertiser | BMW |
| Brand | BMW |
| Posted | November 2011 |
| Product | Lane departure warning |
| Business Sector | Automotive Accessories & Services |
| Tagline | Because your head is not always in the right place |
| Problem | While driving, we are often asleep with the switch – our head is not where it should be. Therefore there is BMW Lane Departure Warning, a feature that signalises by vibration in the steering wheel, if we leave the lane we are driving in. |
| Media Type | Television & Cinema |
| Agency Producer | Christoph Koehler |
| Director | Florian Sigl |
| Production Company | Bakery Films GmbH |
| Art Director | Till Diestel |
| Art Director | Mo Whiteman |
| Copywriter | Marc Vosshall |
| Copywriter | Jan Kesting |
| Creative Director | Maik Kaehler |
| Creative Director | Christoph Nann |
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- BRAND:
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- AGENCY:
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