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Awards
  • 2013 Cannes Lions International Festival of Creativity Bronze Lion Campaign (3)
  • 2013 CLIO Awards Silver
  • 2013 The One Show Bronze Pencil (3)
  • 2013 The New York Festivals International Advertising Awards in All Media Bronze World Medal (4)
  • 2013 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Sol de Plata
  • 2013 CLIO Awards Bronze (4)
  • 2013 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Sol de Bronce (2)
  • 2013 The Intercontinental Advertising Cup (The Cup) / ICAC Cup Winner
  • 2013 D&AD Awards / Yellow Pencil Yellow Pencil
  • 2012 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Bronze Sol (2)
  • 2012 PIAF Gold (4)
  • 2012 PIAF Silver (2)
  • 2012 Cannes Lions International Festival of Creativity Silver Lion
  • 2012 London International Awards - LIA Gold (3)
  • 2012 London International Awards - LIA Bronze
  • 2012 Cannes Lions International Festival of Creativity Bronze Lion
  • 2011 D&AD Awards / Yellow Pencil Yellow Pencil (5)
  • 2011 CLIO Awards Silver (2)
  • 2011 Cannes Lions International Festival of Creativity Silver Lion
  • 2011 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Golden Sun
  • 2011 Cannes Lions International Festival of Creativity Bronze Lion
  • 2010 London International Awards - LIA Grand LIA (5)
  • 2010 Cannes Lions International Festival of Creativity Grand prix (3)
  • 2010 CLIO Awards Gold campaign (3)
  • 2010 Cannes Lions International Festival of Creativity Gold Lion Campaign (5)
  • 2010 London International Awards - LIA Gold Winner (13)
  • 2010 Cannes Lions International Festival of Creativity Silver Lion Campaign (2)
  • 2010 Cíclope International Advertising Craft Festival Bronze
  • 2010 Wave Festival Gold
  • 2010 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Bronze (3)
  • 2010 London International Awards - LIA Gold
  • 2010 CLIO Awards Bronze
  • 2010 CLIO Awards Bronze Campaign (2)
  • 2010 Cannes Lions International Festival of Creativity Gold Lion Campaign (2)
  • 2010 Cíclope International Advertising Craft Festival Gold
  • 2010 London International Awards - LIA Gold Winners
  • 2010 Cíclope International Advertising Craft Festival Silver
  • 2009 The One Show Bronze (3)
  • 2009 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Gold (3)
  • 2009 Cannes Lions International Festival of Creativity Gold Lion Campaign (6)
  • 2009 Wave Festival Gold (4)
  • 2009 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Silver (5)
  • 2009 Cannes Lions International Festival of Creativity Gold Lion (2)
  • 2009 CLIO Awards Bronze (10)
  • 2009 Wave Festival Bronze (3)
  • 2009 Wave Festival Grand Prix (3)
  • 2009 The Intercontinental Advertising Cup (The Cup) / ICAC Cup Winner (2)
  • 2009 London International Awards - LIA Gold
  • 2009 The Intercontinental Advertising Cup (The Cup) / ICAC Nominee
  • 2009 D&AD Awards / Yellow Pencil Nomination
  • 2008 Cannes Lions International Festival of Creativity Bronze Lion Campaign (10)
  • 2008 Cannes Lions International Festival of Creativity Silver Lion Campaign (12)
  • 2008 IAA Responsibility Award Silver (2)
  • 2008 London International Awards - LIA Silver (3)
  • 2008 World Press Awards Finalist (2)
  • 2008 Cannes Lions International Festival of Creativity Silver
  • 2008 Cannes Lions International Festival of Creativity Silver Lion
  • 2008 World Press Awards Newspaper Bronze
  • 2008 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Bronze
  • 2008 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Gold
  • 2007 Premio Folha / M&M TOP 10 (2)
  • 2007 D&AD Awards / Yellow Pencil Nominee (3)
  • 2007 London International Awards - LIA Finalist
  • 2006 Cannes Lions International Festival of Creativity Bronze Lion (3)
  • 2006 Premio Folha / M&M Gold - Top 10
  • 2006 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Bronze
  • 2005 Cannes Lions International Festival of Creativity Bronze Lion (6)
  • 2005 Cannes Lions International Festival of Creativity Bronze Lion Campaign (3)
  • 2005 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Bronze (4)
  • 2005 CLIO Awards Gold (4)
  • 2005 VDW Award Winner (4)
  • 2005 D&AD Awards / Yellow Pencil Nominee
  • 2005 El Sol. El Festival Iberoamericano de la Comunicación Publicitaria Bronze Sun
  • 2005 Premio Folha / M&M Top 10
  • 2005 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Gold
  • 2005 Cannes Lions International Festival of Creativity Silver Lion
  • 2005 CLIO Awards Silver (2)
  • 2005 Premio Folha / M&M Gold
  • 2004 Cannes Lions International Festival of Creativity Gold Lion Campaign (4)
  • 2004 Cannes Lions International Festival of Creativity Bronze Lion Campaign (2)
  • 2004 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Grand Prize (4)
  • 2004 London International Awards - LIA Winner (6)
  • 2004 El Ojo de Iberoamérica Winner
  • 2004 El Sol. El Festival Iberoamericano de la Comunicación Publicitaria Gold (6)
  • 2004 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Gold (2)
  • 2004 The One Show Bronze (2)
  • 2004 Cannes Lions International Festival of Creativity Silver Lion Campaign (3)
  • 2004 Festival Internacional de Publicidade do Rio de Janeiro Silver
  • 2004 El Ojo de Iberoamérica Gold
  • 2004 CLIO Awards Bronze
  • 2004 CLIO Awards Gold (3)
  • 2004 Festival Internacional de Publicidade do Rio de Janeiro Gold
  • 2004 Premio Folha / M&M Gold
  • 2004 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Bronze
  • 2003 Cannes Lions International Festival of Creativity Bronze Lion for the Campaign (4)
  • 2003 Cannes Lions International Festival of Creativity Silver Lion
  • 2003 El Sol. El Festival Iberoamericano de la Comunicación Publicitaria Bronze Sun (4)
  • 2003 London International Awards - LIA Winner
  • 2003 El Ojo de Iberoamérica Gran Prize
  • 2003 Cannes Lions International Festival of Creativity Gold
  • 2003 CLIO Awards Silver
  • 2003 El Sol. El Festival Iberoamericano de la Comunicación Publicitaria Gold Sun
  • 2002 Cannes Lions International Festival of Creativity Gold Lion Campaign
  • 2002 CLIO Awards Silver
  • 2001 London International Awards - LIA Winner (2)
  • 2001 Cannes Lions International Festival of Creativity Silver Lion
  • 2001 London International Awards - LIA Grand Prize
  • 2000 London International Awards - LIA Winner
  • 2000 Cannes Lions International Festival of Creativity Gold Lion Campaign (7)
  • 2000 London International Awards - LIA Finalist (30)
  • 2000 Cannes Lions International Festival of Creativity Silver Lion (2)
More

Marcello Serpa

Creative Director

GE - "Bright Idea" - AlmapBBDO

Title "Bright Idea"
Agency AlmapBBDO
Campaign Bright Idea
Advertiser General Electric Company
Brand GE
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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Creative Director Ma....lo S...a Subscribers Only
Creative Director L..s S....ez Subscribers Only
Art Director Daniel Gimelberg
Creative Team S...ie Sc......rg, V..o Be.....es Subscribers Only
Director A....do .o Subscribers Only
Production Mr. Mariano Avellaneda
Production Company RE.....ION .R Subscribers Only
Executive Producer Pa....io A....ez C...do . J...e L....in Subscribers Only
Media Director Paulo Camossa Jr.
Strategic Planner D...el D...z . M...a A...a Ma....ez Subscribers Only
Account Manager O...r Fe.....a. R...ta Wi.....nn, C..o He....ue Subscribers Only
Post Production Pickle House,Luis Staffolani
Editor Pa....io P..a Subscribers Only
Telecine T..s O....ra B....ra Subscribers Only
Telecine Vera Jacintho
Telecine G....el Da.....ni Subscribers Only
Telecine D...o V...as B..s Subscribers Only
Photography / Illustration Mr. Javier Juliá