| Title | Cover |
| Title (original language) | Se estivesse na capa de .... |
| Agency | Fallon São Paulo Ltda |
| Campaign | Cover |
| Advertiser | Editora Confiança Ltda. |
| Brand | CartaCapital |
| Posted | February 2004 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | If you were on the cover of Carta Capital, you too would have these black circles under your eyes. |
| Tagline (original language) | Se estivesse na capa de Carta Capital, você também estaria com essas olheiras. |
| Story | On the cover is failed presidential candidate José Serra, known for the black circles under his eyes. |
| Media Type | Magazine |
| Market | Brazil |
| Creative Director | Eugênio Mohallem |
| Art Director | Marcos Otiay |
| Agency Producer | Bruno Werner |
| Photographer | Ricardo Barcellos |
| Account Director | Roberta Di Pace |
| Creative Director | Marcelo Aragão |
| Copywriter | Marcelo Aragão |
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