Marcelo Szechtman
Director at Virgen Films
Buenos Aires, Argentina
TitleErotic Dream
Title (original language)Sueño Erótico
Agency
Campaign Erotic Dream
Advertiser DaimlerChrysler
Brand Mercedes-Benz
PostedJanuary 2000
Product Class A
Business Sector Station Wagons & Monospace
Tagline Mercedes-Benz. The future of the Automobile.
Tagline (original language) Mercedes-Benz. El futuro del Automóvil.
Story Opens on an artcard that says, "Erotic Dream." We see a woman pulling seats ou of the back of the A-Class. We then see a man crawl out of the back of the car to help her bring a seat back into the car. Titlecard, "More than in its ample interior." Mercedes-Benz A-Class. A dream come true.
Philosophy Agency approached with sexual double meaning. The man and the woman both fit comfortably inside the car and they can rearrange the seats in many positions to suit their needs.
Problem Ad to highlight the seemingly small A-Class' large interior and the removable seat options.
Media Type Television
Length
Market United States
Creative Director
Copywriter
Agency Producer
Director
Music
Production Company
Director of Photography (DOP)

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