| Title | BMWC1.The Only One You Can Ride Without A Helmet |
| Agency | DLV BBDO |
| Campaign | BMWC1.The Only One You Can Ride Without A Helmet |
| Advertiser | BMW |
| Brand | BMW C1 |
| Posted | April 2002 |
| Business Sector | Other Vehicles |
| Tagline | The Only One You Can Ride Without A Helmet |
| Media Type | |
| Creative Director | Pino Rozzi |
| Copywriter | Vicky Gitto |
| Creative Director | Roberto Battaglia |
| Art Director | Stefano Rosselli |
| Photographer | Marco Biondi |