| Title | Everybody Technology |
| Agency | BBH |
| Campaign | Everybody Technology |
| Advertiser | Royal London Society for the Blind |
| Brand | RLSB |
| Date of First Broadcast/Publication | 2012 / 12 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad |
| Philosophy | Promote the Everybody Technology initiative by creating an online film |
| Problem | Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. |
| Media Type | Web Film |
| Production Company | Ivory |
| Director of Photography (DOP) | Carl Burke |
| Producer | Rowland Kimber |
| Director | Dan Lowe |
| Account Director | Brenda Frixa |
| Agency Producer | Roz Prentice |
| Creative Team | Mareka Carter |
| Creative Team | Kimberley Gill |
| Advertising Manager | Julian Dailly |
| Advertising Manager | Niki Gomez |
| Strategy Director | Agathe Guerrier |