Mariana Sá
CCO at WMcCann
São Paulo, Brazil
TitleEconomy
Agency
Campaign Test your purity
Advertiser Pernod-Ricard
Brand Orloff
Date of First Broadcast/Publication 2011 / 11
Business Sector Wine Coolers & Other Malt Beverages
Tagline New campaign from Lew Lara TBWA for Orloff BRazil
Story After almost 10 years, Orloff Brazil has returned to the media with a new concept: test your purity.
Philosophy Test your purity
Media Type Television
Media Director
Account Director
Director of Photography (DOP)
Director
Production Company
Copywriter
Art Director
Creative Director
Executive Creative Director
Chief Creative Officer

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