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As an agency we are continually growing and evolving in response to fast moving contemporary culture, the needs of our clients and a rapidly evolving competitive set. In this context, it’s important that we are clear about what we stand for, how we work and what kind of work we want to release into the world. This is less of a creds, and more our perspective on how brands need to behave to succeed in the 21st century, and how we need to work to support that success.
BORN IN THE WEST
At a time when Madison Avenue was the only place for ad agencies to do business, we opened our doors on the West Coast, and have never looked back. Being on the West Coast has always represented a pioneering and optimistic outlook, and more recently has allowed us to connect with the tech culture that stretches from LA to Seattle and is influencing the way the world works.
LOCATE AND INVOLVE
This is how we describe our role in working with brands. It’s important for us to understand the purpose each of our brands has in the world, the emotional spaces they occupy in people’s hearts and minds, and how they play a role in their lives. Once we understand where they live, then we think about how we can continue to involve them in contemporary culture. The work we’re proudest of on the reel is the work that gets picked up by cultural commentators and influencers, so it’s clear that its impact stretches way beyond a media buy: from the noise around the Nissan/Amazon partnership to the spoof of the Macklemore stunt, to the labeling of Gatorade as the best TV commercial ever, to the recognition that adidas beat Nike to become the most talked about brand during the World Cup.