| Title | Pop Art |
| Agency |
Nouvel Eldorado
|
| Campaign |
Pop Art
|
| Advertiser |
Roche Bobois
|
| Brand |
Roche Bobois
|
| Posted | May 2002 |
| Product |
Pop Art
|
| Business Sector | Home Furniture
|
| Tagline | Real Life Begins Inside |
| Tagline (original language) | La vraie vie commence à l'intérieur |
| Story | Present a Roche Bobois sofa in all its glory in contemporary surroundings. |
| Story (original language) | Mise en majesté d'un canapé Roche Bobois au sein d'intérieurs modernes. |
| Philosophy | Transform Roche Bobois from a sofa specialist into a creator of atmosphere and interior ambience by gradually modifiying its image since 1996 around the signature "Expressing your interior world" |
| Philosophy (original language) | Faire passer Roche Bobois d'un statut de spécialiste du canapé au créateur datmosphère et dambiance, en liftant en douceur depuis 1996 son image autour de la signature "la vraie vie commence à l'intérieur". |
| Problem | Update the manufacturer's image so that Roche Bobois becomes the contemporary brand of furnishings and interior decoration in Europe. |
| Problem (original language) | Moderniser limage dun fabricant pour devenir la marque contemporaine de lameublement et de la décoration en Europe. |
| Media Type |
Magazine
|
| Market | United States, Asia Pacific, Europe, France |
| Creative Director |
Antoine Choque
|
| Art Director |
Diane Falcao
|
| Copywriter |
Bénédicte Cateland
|
| Account Director |
Catherine Marx
|
| Account Supervisor |
Marie Giard
|
| Account Supervisor |
Christelle Auguste
|
| Advertising Manager |
Hervé Hutman
|
| Photographer |
Michel Gibert
|
