Title | Hypnotic Lollipop |
Title (original language) | Sucette Hypnotique |
Agency | AUSTRALIEGAD |
Campaign | Hypnotic Lollipop |
Advertiser | E.Leclerc |
Brand | E. Leclerc |
Date of First Broadcast/Publication | 2008 / 6 |
Business Sector | Corporate Communication |
Tagline | Guess why we remove kid candies from the checkout counters of our stores? |
Tagline (original language) | Devinez pourquoi nous retirons les confiseries pour enfants de nos caisses? |
Philosophy | E.Leclerc decides to remove all the candies for children that are usually displayed near the checkout counters of their shops. |
Philosophy (original language) | E.Leclerc décide de retirer les confiseries pour enfants de ses caisses de supermarché. |
Problem | Fight obesity. |
Problem (original language) | Agir contre l'obésité. |
Media Type | |
Market | France |
Account Manager | Emmanuelle de Montesson |
Account Manager | Rosine Malheiro |
Advertising Manager | Philippe Seligmann |
Advertising Manager | Emmanuelle Despres |
Creative Director | Claire Ravut |
Creative Director | Stéphane Renaudat |
Art Director | Thomas Moulin |
Copywriter | Arnaud Lesueur |
Photographer | Grigori Rassinier |
Art Buyer | Marie Moulin |